Located in: product-template.php
Version Introduced: 3.8

Description: This template tag is used to print the product permalink (link to the individual product) It must be used within the product loop

Note: This function just returns the link so to use this function you must use it with an echo to output the link to the browser.

[php] <?php while (wpsc_have_products()) : wpsc_the_product(); ?>[/php]

Code Example:
<a class="wpsc_product_title" href="<?php echo wpsc_the_product_permalink(); ?>"><?php echo wpsc_the_product_title(); ?></a>[/php]