Located in: product-template.php
Version Introduced: 3.8

Description: This template tag is used to print the product title.

Note: This function just returns the title so to use this function you must use it with an echo to output the title to the browser.

This function must be used within the product loop
[php] <?php while (wpsc_have_products()) : wpsc_the_product(); ?>[/php]

Code Example:
<a class="wpsc_product_title" href="<?php echo wpsc_the_product_permalink(); ?>"><?php echo wpsc_the_product_title(); ?></a>[/php]